The thrill of the hunt.
November 12, 2010 § Leave a comment
For an avid charity-shopper such as myself, the word ‘vintage’ has become mildly irritating. It has changed the entire concept of my favourite pastime, increasing price-tags and fuelling tempers. It infuriates me to see prices as ridiculous as £7.99 for a bobbled cardigan or £28.00 for ‘vintage’ boots in need of a re-heel, a good polish and perhaps a trip down to the bowling alley for a freshen up. Were those boots £2.80 however, I would snap them up in a second. And why shouldn’t they be fairly priced? Stock is entirely donated (equating to a 100% profit margin), employees volunteer their time and business is surely better than ever. Never before has second-hand shopping been so socially acceptable. Charity shops also serve the purpose of providing good quality clothing to those who can’t afford high street prices, right? As uncharitable as I’m beginning to sound, the point I am trying to make is that just because an item of clothing is worn – thus deemed second-hand – and sent off to a charity-shop it does not entitle you to classify it as vintage Mr Banardo! And cutting out the label won’t fool me into thinking it is a genuine vintage article either! I feel privileged that in and around my home town there exists a plethora of charity shops which haven’t followed the disheartening trend of sectioning off a vintage area, and where you are still treated to superior customer service from a 70-something old dear. Mary Portas I love your work, but please leave the O.A.P’S alone – it isn’t a fair fight!